Sahu, Sagar, Sunita Kshatriya, and S.N. Jha. 2024. “CONSUMER BEHAVIOUR AND ITS IMPACT ON STARTUP BRAND LOYALTY:A SURVEY-BASED STUDY”. ShodhKosh: Journal of Visual and Performing Arts 5 (2):169–180. https://doi.org/10.29121/shodhkosh.v5.i2.2024.1775.