AANAND S M; P. ASHA. A STUDY ON RELATIONSHIP BETWEEN CONSUMER’S BEHAVIOUR AND MARKETING MIX OF AYURVEDIC PRODUCTS WITH SPECIAL REFERENCE TO THIRUVANANTHAPURAM CITY. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 5, p. 1820–1826, 2024. DOI: 10.29121/shodhkosh.v5.i5.2024.6421. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/6421. Acesso em: 21 sep. 2025.