NIGAM, P.; S. K. TIWARI. SERVICE QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION AND RETENTION IN IT PROJECTS: A COMPREHENSIVE ANALYSIS USING SERVQUAL. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 7, p. 1315–1325, 2024. DOI: 10.29121/shodhkosh.v5.i7.2024.5362. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/5362. Acesso em: 20 nov. 2025.