MAYEKAR, J. B.; PEDNEKAR, A. P. BRIDGING INTENTIONS AND ACTIONS: THE ROLE OF BRAND IMAGE AND LOYALTY IN BRANDED AYURVEDIC SKINCARE PRODUCTS. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 2135–2144, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.4887. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4887. Acesso em: 1 apr. 2026.