SAXENA, N.; KUMAR, A. BRAND EQUITY’S IMPACT ON PURCHASE INTENTIONS OF CONSUMERS: A CROSS-INDUSTRY INVESTIGATION. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 4, n. 2, p. 4216–4223, 2023. DOI: 10.29121/shodhkosh.v4.i2.2023.4847. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4847. Acesso em: 27 dec. 2025.