P. C, S. . ROLE OF PERCEIVED CONSUMER EFFECTIVENESS (PCE) ON GREEN PURCHASE BEHAVIOUR WITH REFERENCE TO KANNUR DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 4, n. 2, p. 1811–1821, 2023. DOI: 10.29121/shodhkosh.v4.i2.2023.2998. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/2998. Acesso em: 27 dec. 2025.