BHARGAVI, L. M. THE ROLE OF EMOTIONAL APPEAL IN MODERN ADVERTISING: A STUDY ON ROLE OF E-ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 141–153, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.1697. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1697. Acesso em: 11 sep. 2025.