MEHTA, A. GEN Z AND SOFT MASCULINITY: EXPLORING PERCEPTIONS AND CONSUMER BEHAVIOR IN FASHION & BEAUTY INDUSTRY. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. ICETDA24, p. 60–65, 2024. DOI: 10.29121/shodhkosh.v5.iICETDA24.2024.1287. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1287. Acesso em: 11 sep. 2025.