Mahajan, S., Iyengar, V., & Bhowmik, N. (2022). FOLLOWING THE HERD: A STUDY ON SALIENT TRENDS IN THE CONTEMPORARY HINDI FILM INDUSTRY IN INDIA. ShodhKosh: Journal of Visual and Performing Arts, 3(1), 149–157. https://doi.org/10.29121/shodhkosh.v3.i1.2022.94