Kondapally, C., Reddy, M. V., & Kumar, B. M. (2024). FROM REACTIVE TO PROACTIVE: HOW COVID-19 TRANSFORMED CONSUMER BEHAVIOR IN HEALTH INSURANCE MARKETS. ShodhKosh: Journal of Visual and Performing Arts, 5(3), 887–892. https://doi.org/10.29121/shodhkosh.v5.i3.2024.3417