Kumar, A., Dalal, B., Joshi, S., Rohith, P., & Tripathi, K. (2024). BEST PRACTICES IN HYBRID MARKETING: INTEGRATING TRADITIONAL AND DIGITAL STRATEGIES FOR MAXIMUM IMPACT. ShodhKosh: Journal of Visual and Performing Arts, 5(4), 585–588. https://doi.org/10.29121/shodhkosh.v5.i4.2024.2368