Tiwari, D.U.M. and Bakshi, B. 2022. ROLE OF CELEBRITY ENDORSEMENT IN MAKING A SOCIAL CAMPAIGN SUCCESSFUL WITH SPECIAL REFERENCE TO JAIPUR CITY. ShodhKosh: Journal of Visual and Performing Arts. 3, 1 (Mar. 2022), 90–99. DOI:https://doi.org/10.29121/shodhkosh.v3.i1.2022.79.