Sonia and Thakur, J. 2026. CHALLENGES AND OPPORTUNITIES IN LEVERAGING DIGITAL VISUAL COMMUNICATION FOR PUBLIC RELATIONS IN GOVERNMENT WELFARE SCHEMES: A SYSTEMATIC REVIEW. ShodhKosh: Journal of Visual and Performing Arts. 7, 1s (Feb. 2026), 692–709. DOI:https://doi.org/10.29121/shodhkosh.v7.i1s.2026.7043.