Singh, A. and Martolia, M. 2024. EXPLORING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE PRODUCTION OF DEEPFAKE CONTENT FOR SOCIAL MEDIA: A TECHNOLOGICAL AND SOCIAL ANALYSIS. ShodhKosh: Journal of Visual and Performing Arts. 5, 1 (Jan. 2024), 2325–2334. DOI:https://doi.org/10.29121/shodhkosh.v5.i1.2024.5204.