[1]
Saxena, N. and Kumar, A. 2023. BRAND EQUITY’S IMPACT ON PURCHASE INTENTIONS OF CONSUMERS: A CROSS-INDUSTRY INVESTIGATION. ShodhKosh: Journal of Visual and Performing Arts. 4, 2 (Dec. 2023), 4216–4223. DOI:https://doi.org/10.29121/shodhkosh.v4.i2.2023.4847.