Garg, A.K., Singh, C., Soni, K., Agarwal, P. and Tripathi, S.K. 2024. CHALLENGES FACED BY BUSINESS WHEN ADOPTING DIGITAL MARKETING STRATEGIES IN RURAL AREAS. ShodhKosh: Journal of Visual and Performing Arts. 5, 5 (May 2024), 193–211. DOI:https://doi.org/10.29121/shodhkosh.v5.i5.2024.3615.