Srivastava, S. and Sharma, S. 2024. CUSTOMER TRUST AND DATA PRIVACY IN DIGITAL BANKING SERVICES - A STUDY IN CONTEXT OF ARTIFICAL INTELLIGENCE. ShodhKosh: Journal of Visual and Performing Arts. 5, 1 (Jan. 2024), 1515–1523. DOI:https://doi.org/10.29121/shodhkosh.v5.i1.2024.3505.