[1]
Sahu, S., Kshatriya, S. and Jha, S. 2024. CONSUMER BEHAVIOUR AND ITS IMPACT ON STARTUP BRAND LOYALTY:A SURVEY-BASED STUDY. ShodhKosh: Journal of Visual and Performing Arts. 5, 2 (Feb. 2024), 169–180. DOI:https://doi.org/10.29121/shodhkosh.v5.i2.2024.1775.