ShodhKosh: Journal of Visual and Performing ArtsISSN (Online): 2582-7472
The Art of Gamification for Societal Mind Shifts: Refining Human Behaviour through Strategic Engagement Deepak Sharma 1 1 Research
Scholar, Faculty of Design & Arts, Animation & VFX Department, Poornima
University, Jaipur, Rajasthan, Assistant Professor, Amity School of Fine Arts,
Amity University Kolkata, West Bengal, India 2 HOD,
Dean, Faculty of Design & Arts, Animation & VFX Department, Poornima
University, Jaipur, Rajasthan, India 3 Assistant Professor, Animation & Multimedia Department, Birla
Institute of Technologies, Noida, India
1. INTRODUCTION Gamification is the practice of incorporating game design components, structure, and concepts into situations or activities that are not games in order to engage and inspire people. It basically entails adding aspects frequently seen in games, such as points, incentives, competition, challenges, and goals, into tasks or interactions that aren't naturally game-like. Sharma et al. (2023) Gamification aims to increase the enjoyment, motivation, and engagement of these non-game activities in order to encourage certain behaviors or the accomplishment of specified goals. Wortley & Cho (2015), Dong-yeop & Dong-yeop (2011), Sharma & Sharma (2023), Sharma (2023). 2. OBJECTIVE OF STUDY 1)
Conduct
a comprehensive exploration of gamification, delving into its fundamental
components like rewarding systems, badge systems, narrative storytelling, and
teamwork, to provide a thorough understanding. 2)
Outline
principles and best practices for effective gamification design, emphasizing
the importance of audience engagement, motivation, clear objectives, and
ethical considerations to enhance its impact. 3)
Introduce
the innovative concept of "Gamification of Art for Societal Mind
Shifts," elucidating its potential to address societal challenges and
catalyze positive change by leveraging gamified approaches. 4)
Evaluate
the potential impact of gamified art across diverse domains such as education,
behavioral change, and community building, examining its efficacy in fostering
meaningful societal transformations. 5)
Equip
readers with actionable insights and knowledge on gamification's principles and
practical applications, emphasizing its capacity as a potent tool for driving
significant societal shifts when implemented thoughtfully and responsibly. 3. SIGNIFICANCE OF STUDY 1)
Innovative Problem Solving: Understanding gamification allows for the exploration of innovative
solutions to complex societal challenges. By applying gamified approaches, it
becomes possible to engage individuals in problem-solving processes in creative
and immersive ways. Sharma et al. (2023) 2)
Enhanced Engagement and Motivation: Gamification has demonstrated its ability to
captivate and motivate individuals, making tasks more enjoyable and increasing
participation. By harnessing these elements, initiatives aimed at societal
change can attract broader participation and sustain momentum over time. Sharma et al. (2023) 3)
Education and Behavioral Change: Gamification offers promising avenues for
education and promoting behavioral change. By incorporating game mechanics into
learning and behavior modification processes, it becomes possible to make these
experiences more engaging, memorable, and effective. Sharma et al. (2023) 4)
Community Building: Gamification fosters a sense of community and collaboration among
participants. Through shared experiences and collective achievements within
gamified environments, individuals can develop stronger connections, leading to
more cohesive communities and collective action towards common goals. Sharma et al. (2023) 5)
Potential for Positive Impact: By leveraging gamification as an art form for
societal mind shifts, there is the potential to drive meaningful and lasting
positive change. Whether in addressing environmental issues, promoting health
and wellness, or fostering social cohesion, gamification offers a versatile
toolset for tackling a wide range of societal challenges. Sharma et al. (2023) 4. ELEMENTS OF GAMIFICATION AS AN ART 1)
Art of Rewarding System - Mastering the art of gamification's rewarding system design is
necessary for creating engaging and inspirational experiences that encourage
users to adopt desirable behaviors and accomplish desired results. Gamification
is the practice of incorporating game mechanics and design principles into
non-gaming contexts, such as business, education, and personal development. To
create a rewarding system for gamification, take into account
the following key principles: Wortley & Cho (2015), Brigham (2015) ·
Recognize Your Audience becoming familiar with the objectives, preferences, and motivations of
your target audience. What makes them tick? What are the aches and pains? Make
your incentive system specific to their wants and requirements. Wortley & Cho (2015), Brigham (2015) ·
Clearly identify your aims and the outcomes you hope to achieve through gamification. What particular acts or behaviors do you wish to reward or
encourage? Having clearly defined goals is essential for creating a rewarding
system that works. Wortley & Cho (2015), Brigham (2015) ·
Recognize and provide prompt, insightful feedback on participants'
activities. Whether it be with personalized notes, leaderboards, or visual
feedback, acknowledge and congratulate their accomplishments. Public acclaim
can increase drive, but be sure it doesn't demotivate
people who might not perform as well. Wortley & Cho (2015), Brigham (2015) 2)
Art of Badges System- In gamification systems, badges are a frequent and useful component
that may provide players a sense of success, incentive, and acknowledgment. Take into account the following best practices to design a
beautiful badge system for gamification: Brigham (2015), Kulikov et al. (2019) ·
Symbolic Design: Design badges with appealing and distinctive visuals for the eye.
Participants are more likely to be inspired by a well-designed badge. Make sure
that badges are pertinent to the gamification system's context and goals. They
ought to symbolize successes or important anniversaries for the participants. Brigham (2015), Kulikov et al. (2019) ·
Clear Standards: Explicit Requirements: Specify the requirements for obtaining each
badge in detail. It should be clear to participants exactly what they must
complete in order to earn a badge, ensuring a fair and
open procedure. Kulikov et al. (2019), Meşe & Dursun (2018) ·
Customization:
Customizable Badges: Give participants a limited amount of freedom to alter or
personalize their badges. An increased sense of pride and ownership might
result from personalized badges. Kulikov et al. (2019), Meşe & Dursun (2018) ·
Reactions and Salutations: Immediately after a participant obtains a badge, congratulate them, and
offer feedback. This might be a sound effect, a visual alert, or even a message
of congratulations. Public Recognition: To promote community recognition, think
about posting earned badges on a scoreboard or profile page that is accessible
to the whole public. Kulikov et al. (2019), Meşe & Dursun (2018) ·
Balance between challenge and success: Achieve a balance between moderate complexity
and extreme difficulty while creating badges. Earning a badge should make
participants feel accomplished, not frustrated. Kulikov et al. (2019), Meşe & Dursun (2018) ·
Iteration that is ongoing: Feedback Gathering: Gather participant comments on the badge programmed
and utilize them as a basis for future adjustments. Kulikov et al. (2019), Meşe & Dursun (2018) ·
Releases of new badges: To keep the gamification experience interesting and engaging,
periodically release new badges or update old ones. Kulikov et al. (2019), Meşe & Dursun (2018) 3)
Art of Narrative Storytelling- A key component of gamification is
narrative storytelling, which may draw people into an engaging narrative that
improves engagement, motivation, and learning. Incorporate narrative
storytelling skillfully into your gamification design by following these
guidelines: Romashkin (2023) ·
Define your story: Start by developing a clear narrative that supports the goals of your
gamification effort. Whether it's a historical adventure, a voyage into the
future, or a fantasy quest, make sure the story is compelling and
well-developed. Sharma & Sharma (2023), Sharma (2023) ·
Personality Development: Create likeable characters for your story. By playing as these
characters or engaging with them throughout the gamified experience,
participants should develop a bond with them. Mert & Samur
(2018) ·
Clearly defined goals: Include a defined set of objectives in the story. Participants should
comprehend how their activities inside the narrative advance the system's
overarching objectives. Kalinauskas (2014) ·
Milestones and Progress: Create a narrative arc with checkpoints or conflict lines that
correspond to players' advancement. These could be connected to goals,
standings, or difficulties. Heterick & Gehl (2000) ·
Decisions and Results: Include relevant decisions in the narrative that have an influence on
the course of the tale or the result of certain occurrences. This gives the
experience a sense of agency and personalization. Sharma & Sharma (2023), Sharma (2023) ·
Affective Engagement: To arouse feelings, employ narrative tactics. Emotions have the power
to genuinely engage individuals, whether they are enthusiasm, curiosity,
empathy, or a sense of success. Sharma & Sharma (2023), Sharma (2023) ·
Gamification
of narrative storytelling takes careful preparation and originality. When
executed well, it may turn a gamified experience into a memorable and
motivating journey that maintains players' interest and drive to succeed. Mert & Samur
(2018), Mese & Dursun (2019) 4)
Art of Teamwork - Incorporating teamwork into gamification is a beneficial way to
encourage cooperation, competitiveness, and a feeling of community among
players. The following tactics can help you include collaboration into your
gamification design: Mert & Samur
(2018), Kilian (2020) ·
Defined Team Objectives: Establish definite team goals that are in line with the overall
objectives of the gamification project. Participants should be aware of the
goals they must accomplish jointly. Kalinauskas (2014) ·
Team Structure: Think of other strategies for creating teams, such letting players pick
their partners or distributing them at random. If at all feasible, balance
teams' experience and ability levels. Dong-yeop
& Dong-yeop (2011) ·
The team responsibilities: Each team should be given jobs or duties. This might involve taking on
leadership, strategic, communicative, and motivating duties. Teams perform
better when responsibilities are clear. Sharma & Sharma (2023), Sharma (2023) ·
Monitoring team growth: Offer tools that let groups monitor their progress together. Teams can
become more motivated and remain on task by visualizing their progress. ·
Team objectives and difficulties: Create tasks or quests that are intended to be
completed by teams. These can entail reaching significant objectives or
resolving challenging issues. Sharma & Sharma (2023), Sharma (2023) ·
You
can develop a context where players are driven not just by individual
accomplishments but also by the gratification of working together towards
shared goals by strategically adding collaboration into your gamification
design. Gamification that is team-based can raise player morale and increase
participation. Kilian (2020), Hidayat (2021) 5. BADGE SYSTEMS Badge
systems are a popular component of gamification used to recognize and celebrate
achievements within various contexts, including education, training, fitness,
and online communities. These systems employ digital badges, which are visual
representations of accomplishments, skills, or milestones earned by
individuals. Here are some key aspects and benefits of badge systems in
gamification: Figure 1
Figure 2
Figure 3
When
referring to "Figure 1. Gold Badge," "Figure 2. Silver Badge," and "Figure 3. Bronze Badge" in the context
of gamification, we are typically describing visual representations or icons of
badges that users can earn to recognize and celebrate their achievements within
a gamified system. These badges are symbolic representations of different
levels of accomplishment or mastery within the system. 1)
Gold Badge:
This badge usually represents the highest level of achievement or mastery
within the gamified system. Users may earn gold badges for completing
challenging tasks, reaching significant milestones, or demonstrating
exceptional skills or performance. Gold badges often signify elite status or
expertise within the community. Sharma & Sharma (2023), Sharma (2023) 2)
Silver Badge:
The silver badge typically represents a level of achievement or proficiency
that is significant but may not be as prestigious as earning a gold badge.
Users may earn silver badges for completing intermediate-level tasks, reaching
milestones, or demonstrating above-average performance within the gamified
system. Sharma & Sharma (2023), Sharma (2023) 3)
Bronze Badge:
The bronze badge usually represents a basic level of achievement or
participation within the gamified system. Users may earn bronze badges for
completing introductory tasks, engaging with the system, or reaching initial
milestones. Bronze badges serve as an acknowledgment of users' efforts and
encourage further participation and progression within the system. These
badge tiers—gold, silver, and bronze—are commonly used in various contexts,
including education, training, fitness tracking apps, and online communities,
to recognize and celebrate users' accomplishments and contributions. They
provide users with tangible symbols of their progress and achievements,
fostering motivation, engagement, and a sense of accomplishment within the
gamified environment. Designing visually appealing badges that align with the
theme and objectives of the gamified system is important for effectively
motivating and engaging users. The use of gold, silver, and bronze badges creates a clear hierarchy of achievements, encouraging users
to strive for higher levels of mastery and recognition within the gamified
experience. Sharma & Sharma (2023), Sharma (2023) 6. CLEAR GOALS AND TIMELY FEEDBACK Badges within a gamified system can contribute to
defining clear goals and providing timely feedback in several ways. Clear Goals Badge Descriptions: Each badge
typically comes with a clear description of the task or achievement required to
earn it. This provides users with specific goals to aim for within the gamified
system. Badge Hierarchy: The hierarchy
of badges, such as bronze, silver, and gold, establishes clear levels of
achievement. Users can see the progression path and understand what they need
to accomplish to reach higher levels. Timely Feedback Immediate Recognition: When
users earn a badge, they receive immediate recognition for their achievement.
This instant feedback reinforces positive behavior and encourages continued
engagement. Sharma & Sharma (2023), Sharma (2023) Feedback Loop: Badges create
a feedback loop where users can see their progress and accomplishments visually
represented. This ongoing feedback motivates users to strive for additional
badges and achievements.
Sharma & Sharma (2023), Sharma (2023) Feedback Mechanisms: In addition
to badges, gamified systems may incorporate other feedback mechanisms such as
progress bars, notifications, or congratulatory messages to provide timely
feedback and keep users informed about their progress. Example 1 Scenario, Consider a
fitness tracking app with badge systems: Clear Goals: The app
offers badges for various achievements such as running a certain distance,
completing a workout streak, or reaching a specific fitness milestone. Each
badge description outlines the goal the user needs to achieve. : Sharma & Sharma (2023), Sharma (2023) Timely Feedback: When a user
completes a workout or achieves a fitness goal, the app immediately awards them
the corresponding badge. The user receives instant feedback on their
accomplishment, which motivates them to maintain their fitness regimen and work
towards earning more badges. In essence, badges in gamification serve as both goals
and feedback mechanisms. They define clear objectives for users to strive for
while providing timely recognition and reinforcement for their efforts and
accomplishments. This combination of clear goals and timely feedback is
essential for maintaining user engagement and driving continued progress within
the gamified system. Sharma & Sharma (2023), Sharma (2023) Example 2
Scenario, in a gamified learning environment, clear goals can
be set for students to complete certain tasks or achieve specific learning
objectives. Sharma et al. (2023)
Timely feedback can then be provided through progress indicators, badges, or
leaderboards, showing students how well they are performing and motivating them
to continue their efforts. Similarly, in a business setting, clear goals can be
established for employees to meet certain targets or milestones. Timely
feedback can be provided through performance evaluations, regular meetings, or
progress reports, helping employees understand their strengths and areas for
improvement, and motivating them to strive for excellence. Overall, clear goals
and timely feedback are essential tools for driving engagement, motivating
individuals, and achieving desired outcomes in any context. By incorporating
these elements into gamification strategies, education programs, business
initiatives, and personal development efforts, organizations and individuals
can foster a culture of continuous improvement, learning, and success. Sharma & Sharma (2023), Sharma (2023) 7. When Gamification thinks Gamification
is a philosophy that combines a number of components
and techniques to engage and inspire people in situations that are not
game-related. Gamification "thinks" in the following ways when it is
developed and put into practice: Ibrahim et al. (2021), Six et al. (2021) Gamification
offers a player-centered approach, placing the wants, needs, and motivations of
the users (also known as gamers, players, or participants) at the forefront of
consideration. It considers what will speak to them as well as what will make
the encounter pleasurable and fulfilling. Mental
health and Encouragement: To understand what motivates individuals, gamification examines
behavioral psychology as well as motivational philosophies. Sharma & Sharma (2023), Sharma (2023) It considers motivational factors,
both internal and external, and considers how best to use them. Precisely
stated objectives and targets are the foundation of gamification. It considers
what certain actions or results must be promoted or attained, as well as how
gamification might assist in achieving those objectives. Ibrahim et al. (2021), Six et al. (2021) Real-World
Effects:
Gamification takes into account how the gamified
experience relates to actual results. It takes into account
how participant behavior in the gamification system affects the intended
objectives in an overall sense. Gamification looks at morality and takes into account the possibility of unintended
repercussions or undesirable behaviors. It makes sure that the design
encourages responsible and constructive interaction. Sharma & Sharma (2023), Sharma (2023) Gamification
takes into consideration the possibilities for learning and skill development.
It takes into account how the experience might
encourage the acquisition of information and the growth of useful abilities. Sharma et al. (2023) An
original and developing idea, "gamification of art for societal mind
shifts," combines the ideas of art and game design to engage and impact
people and communities in diverse ways. This strategy tries to use the
motivating and immersive qualities of games to elicit thought, promote
involvement, and spark constructive social change. Sharma & Sharma (2023), Sharma (2023) 8. ADDRESSING THE GAMIFICATION OF ART FOR SOCIAL MIND CHANGES. 1)
The Gamify Art of Interactivity and Engagement: Gamification strategies enhances
the interactivity and engagement of art. Art may captivate the audience's
attention and motivate them to actively engage in the experience by including
aspects like challenges, incentives, and progression systems. This art tends to
change the mindset of the audience to grow their capabilities attaining reward
points taking them to next level system. Kalinauskas (2014), Romashkin (2023), Sharma & Sharma (2023), Sharma (2023) 2)
The Gamify Art of Awareness in Education: Using Gamification art to spread awareness of
environmental and social concerns is quite effective. Interactive and memorable
gamified art installations and experiences spreads awareness of critical themes
and educate the audience. Sharma et al. (2023) Learners have a better
understanding of the effects of their activities by playing a game-like exhibit
about climate change, sexual education, and moral education for instance. Mese & Dursun (2019), Kilian (2020) 3)
The Gamify Art of Behavioral Change: Gamification has the potential to positively
affect behavior. People are motivated to adopt more responsible and
compassionate behaviors through art installations or Gamified applications that
encourage eco-friendly decisions or foster social peace through amusing
encounters. Sharma & Sharma (2023), Sharma (2023) Adapting healthy lifestyle by
rewarding system encourages the audience to gamify more gradually impacts the
behavioral change. Heterick & Gehl (2000), Dong-yeop
& Dong-yeop (2011), Sharma & Sharma (2023), Sharma (2023) 4)
The Gamify Art of Community Building: Gamified art has the power to unite societies
and communities together. Games-like components in collaborative art projects
can encourage a sense of community and shared purpose among participants,
fostering social cohesiveness. Sharma & Sharma (2023), Sharma (2023) Development in shaping the
underprivileged communities by giving them tasks to complete encourage to bind
the societies to work as a team. Heterick & Gehl (2000), Dong-yeop
& Dong-yeop (2011) 9. THE REVIEW OF LITERATURE Gamification,
a relatively novel concept, has garnered increasing attention across various
disciplines due to its potential to revolutionize engagement and motivation in
non-game contexts. This section provides a comprehensive review of the
literature surrounding gamification, focusing on its fundamental components and
applications in diverse domains such as education, behavioral change,
awareness, and community building. 10. FUNDAMENTAL COMPONENTS OF GAMIFICATION Gamification
encompasses several fundamental components, including rewarding systems, badge
systems, narrative storytelling, and teamwork integration. Wortley & Cho (2015) highlight the importance of
understanding gamification as both a science and an art, emphasizing the
intricate balance between game mechanics and design principles Wortley & Cho (2015). Brigham (2015) introduces rewarding systems as
crucial elements for fostering engagement and inspiring desirable behaviors Brigham (2015). Similarly, Kulikov et al. (2019) delve into the significance of
badge systems in recognizing achievements and motivating users Kulikov et al. (2019). Romashkin (2023) emphasizes the role of narrative
storytelling in enhancing engagement, motivation, and learning within gamified
experiences Romashkin (2023). Furthermore, Mert & Samur
(2018) discuss the integration of teamwork
into gamification, promoting cooperation and community among players Mert & Samur
(2018). 11. APPLICATIONS OF GAMIFICATION Gamification
has demonstrated its efficacy in various domains, offering promising avenues
for education, behavioral change, awareness, and community building. Mese & Dursun (2019) highlight the effectiveness of
gamification elements in blended learning environments, enhancing engagement
and learning outcomes Mese & Dursun (2019). Heterick, & Gehl (2000) discuss the potential of
gamification in fostering creativity and skill development Heterick, & Gehl (2000). Ibrahim et al. (2021) explore gamification design
elements for mental health support, suggesting its potential to positively
impact behavior Ibrahim et al. (2021). Additionally, Sharma et al. (2023) examine the proactive role of
gamification in learning and motivating the younger generation Sharma et al. (2023). 12. GAMIFICATION IN ARTS EDUCATION Kilian (2020) investigates the role of
gamification in arts education, emphasizing its potential to enhance engagement
and creativity Kilian (2020). Similarly, Dong-yeop
& Dong-yeop (2011) explores the transformative impact
of gamification on teaching and learning practices Dong-yeop
& Dong-yeop (2011). Six et al. (2021) analyze the effectiveness of
gamification in mental health apps for depression, highlighting its role in
promoting positive behavior change Six et al. (2021). 13. GAMIFICATION FOR SOCIAL MIND SHIFTS The
gamification of art emerges as an innovative approach to addressing societal
challenges and fostering positive change. Sharma & Sharma (2023) discuss the evolution of
gamification and its implications for society, emphasizing its potential for
societal mind shifts Sharma & Sharma (2023). The concept of gamification as an
art form for societal mind shifts is explored by Sharma et al. (2023), who suggest its capacity to
engage, educate, and inspire individuals and communities Sharma et al. (2023). The literature reviewed underscores the
multifaceted nature of gamification and its wide-ranging applications in
driving engagement, promoting learning, fostering behavioral change, and
catalyzing societal transformations. By understanding the fundamental
components and exploring diverse applications of gamification, researchers and
practitioners can harness its potential to address pressing societal challenges
and inspire positive change across various domains. 14. CONCLUSION In
summary, the gamification of art for social mind shifts is a flexible and
diverse strategy that combines imagination and interaction to inspire
beneficial societal changes. Gamified art has the capacity to engage, educate,
and inspire people and communities to confront important issues and change
their collective thinking towards a more desired future when it is done
intelligently and responsibly. In
conclusion, the idea of gamification offers a dynamic and all-encompassing
method for involving, instructing, and motivating individuals and communities
when used as an art form for social mind changes. The fundamental tenets of
gamification, including the art of rewarding, badge systems, narrative
storytelling, and cooperation, offer a full toolset for developing
transformational experiences. Its ability to harness the power of game design
principles and use them in situations other than games is the basis of
gamification. Organizations and educators may inspire people to adopt desirable
behaviors and accomplish specified goals by carefully creating rewards systems.
Effective rewarding systems must take
into account the audience's incentives and deliver feedback on time. In
gamification, badge systems are essential for identifying and celebrating
accomplishments. Participants might feel a feeling of ownership and success
when given well-designed badges with specific requirements and personalization
choices. Participant pride and a sense of community are further fostered by
public acknowledgement. The use of narrative storytelling in gamification
events improves learning and engagement. Participants are taken on a meaningful
journey when engaging stories with relatable characters and specific goals are
created. Narrative storytelling has a significant positive effect on
participant motivation and retention because it offers options, milestones, and
emotional involvement. When teamwork is included into gamification, it
fosters competition, collaboration, and a feeling of community. Participants
are encouraged to collaborate to achieve common objectives by having clearly
defined team objectives, roles, and duties. This collaborative strategy fosters
a sense of cohesion and common purpose in addition to boosting individual
morale. The idea of gamification places a high priority on participant-centered
design, motivation psychology, and specific goals. It takes
into account the potential for learning and skill development, as well
as the influence on the actual world and ethical issues. Additionally, the
gamification of art for social mind changes is a cutting-edge idea that
combines game design and art to engage people, increase awareness, promote
behavioral change, and strengthen community. In simple terms, gamification as an
artistic medium for social paradigm shifts is a unique and creative strategy
for tackling difficult societal issues and spurring progress. We can design
engaging, educational, and positively transformative experiences by fusing the
gamification principles with artistic sensibilities. 15. END NOTE A cutting-edge concept that mixes art and game design to engage people, raise awareness, encourage behavioral change, and inspire community building is the "gamification of art for societal mind shifts." It offers a distinctive and imaginative strategy for solving crucial social problems and spurring advancement. In a nutshell gamification offers a potent toolbox for addressing difficult societal issues and encouraging constructive change when applied as an art form for social paradigm shifts. We can create interesting, instructive, and transformational experiences that have the potential to sculpt a better future for all of us by fusing gamification principles with artistic sensibilities.
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