ShodhVichar: Journal of Media and Mass Communication is an online, half-yearly, open-access, peer-reviewed journal of studies focused on Media and Mass Communication Studies that publishes research papers in both Hindi and English languages. Media and Mass Communication Studies is an academic field that explores the Television, radio, newspapers, the internet, and social media among other media, and how they affect society. This discipline examines the creation, distribution, and consumption of content, and the role media plays in shaping public opinion, culture, and individual behavior.