IMPACT ANALYSIS OF GARBHA MOBILE APPLICATION AMONG PREGNANT WOMEN IN CHENNAI

Information is created and communications are exchanged through media. There have been diverse forms of communication in the propagation of information, emerging as a universal phenomenon. Digital media enable people to connect and enrich their relationships with family and friends. As times become more difficult in the modern age, digital media reduces the stress of many users. Through the development of advanced technology, the study created a new platform for developing mobile apps for pregnant women to gather information related to maternity and childcare. To understand the importance of the health communication through mobile application, experimental research design was adopted among pregnant women to find the effective result. Participatory communication adopted for the study. Respondents were exposed to the newly developed mobile app and allowed to experience its usability and record their observations. The study concludes that technology bridged the gap between people in gaining their knowledge and power in accessing digital media.