To assist people in kicking cancer-causing habits, Fashion Fights Cancer presents a cutting-edge fashion collection that is modelled by aversion treatment methods. By combining psychology and fashion, this innovative method offers a special tool to encourage healthy lives and reduce the incidence of cancer. This collection offers an innovative and captivating approach to assist people in breaking...

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Costumes which are the distinctive style of dressing is one of the many tools the film director has to tell the story in films. Costumes can communicate the details of a character’s personality to the audience and facilitate actors transform into new and believable personalities on the screen Brownie & Graydon (2016). Costumes give a visual impact on the film audience and more than just dressing...

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Campaign songs have long been utilized to communicate political parties’ ideas and promote unity, particularly in the political landscape of Tamil Nadu. However, recent election campaigns have leveraged advancements in technology and innovative multimedia marketing techniques, giving campaign songs a distinct significance for shaping public opinion and swaying voters. This study examines the...

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Sustainable architecture is the application of principles that contribute in the evolution of building designs and processes that reduce the negative environmental effects of construction. When contemplating Jodhpur's vernacular architecture, it becomes clear that traditional construction methods correspond to basic green design principles such as using energy-efficient locally available materials...

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This study investigates the social presence of Kathakali, a traditional Indian dance-drama, as a performative medium. Social presence, defined as the extent to which a medium conveys the physical presence of communicating participants, is examined through a mixed methods approach combining quantitative and qualitative methodologies. The research employs the Social Presence Scale (SPS) to assess...

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Theoretically, art has been given a place in the school curriculum, but it is considered a fringe subject. This was also observed in prospective teachers with specialisations other than art, and likewise, they were reluctant to draw or paint. There is a need to understand the underlying issues and fill the gaps. This will help in prospective teachers’ personality development. In addition, they...

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The Victorian era, spanning Queen Victoria's reign from 1837 to 1901, witnessed a complex interplay of societal norms, cultural trends, economic factors, and gender roles that profoundly influenced fashion. This era was characterized by a strict code of morality and respectability, leading to clothing that emphasized modesty and concealment, along with a distinctive class-based approach to attire....

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For many years, famous photographer Raghu Rai has used his camera to capture the spirit of India. His work has received widespread acclaim for its artistry, originality, and capacity to convey the nation's rich, varied cultural past. The goal of this analysis is to shed light on Raghu Rai's photographic journey and examine the major topics and motifs that characterize his distinctive aesthetic. In...

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The paper aims to identify and analyze the metaphorical parallels between ‘Kaagaz Ke Phool’ and ‘Devdas,’ exploring Guru Dutt’s cinematic techniques and their contribution to this resonance. Existing literature on Guru Dutt’s filmmaking style and narrative techniques provides valuable insights, yet a research gap exists regarding the specific metaphorical connection between the two works. By...

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Streaming services have revolutionized the entertainment industry and have a pivotal role in attracting youth for movie and television shows. The availability of streaming services such as NetFlix, Amazon and other platforms have drastically reduced traditional television viewing. Due to availability of the shows at any time youth are habituated to binge e-watching resulting in a single session...

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