Kanchipuram Silk Sarees are among the most desired traditional wear for the ever-bothersome question of elegance and prestige of culture, as well as for the legendary history of this district and the brilliantly exclusive craftsmanship combining this textile. South Indian bridal culture has existed for ages, and the Kanchipuram silk saree has been a ruling trend among more sophisticated ladies for...

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Culture is a broad-spectrum term commonly used to identify habits of a heterogeneous social groups which develop in a specific geographic location. It is evidently reflected through the various art practices, be it visual or performing arts, or artifacts created by the artisans. They have become an integral part of the cultural ethos. India is a country rich in such diverse treasure of cultural...

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Handicraft sector is one of the most sustainable product sectors, because of the consumption of untreated raw materials received unswervingly from the nature. In many developing countries like India, there are a large number of livelihoods depending on handicraft business with an anticipated 17.79 million artisans associated with the sector in the year 2022. The previous studies indicate the...

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The history of a human being is also the history of who or why or how human beings have worshipped something that they believed was more powerful than them. The history of human being is also the history of artists as how they have imagined, depicted or visualized this superpower. For instance, in the Indus Valley Civilization, we find that humans made clay idols which may have been worshipped,...

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The iconography of six Shakta and six Vashnavite sculptures of the State Museum of Bhubaneswar is the main aspect of Odishan sculptural art in Eastern India. Saktism is a very important cult among the Hindus in all over Odisha as well as India. The beginning of Sakti cult in Odisha may be traced back to the days of Mahabharata. The growing popularity of the Sakti cult in Odisha is evident from the...

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Films are a significant part of popular culture that form the frame for exhibiting the culture of the times. Cinema shares a symbiotic relationship with culture by providing a platform for cultural representations and drawing inspiration from the cultural artefacts simultaneously. Two of the phenomenal off-centred Malayalam films, Moothon directed by Geetu Mohandas and Kaathal-The Core directed by...

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The debacle of conventional broadcast media, in spanning and drawing the local communities has stimulated the mandate of Community Broadcasting. Through the times, communal media has risen as a feasible alternative option to the conventional and recognized media. A highly sought-after kind of civic broadcasting is the ‘Community Radio’, and it is fervently utilized and functioned in a community,...

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The most secure protection against ultraviolet (UV) radiation exposure is offered by textiles, such as different kinds of apparel, caps, and umbrellas. Clothing is the most effective way to protect against UV radiation (UVR) exposure. Different fabrics have different levels of dyeing with natural, synthetic or artificial fibres depending on their properties. While reviewing, the researcher found...

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The urban landscape of India is crafted by bustling markets that have long served as vibrant hubs of commerce, social interaction, and cultural exchange. However, the dichotomy between public and private ownership within these markets has become increasingly blurred, as private shopkeepers and vendors encroach upon spaces originally designated for community use. This research paper delves to...

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This paper examines the popular rhetoric in printed tea advertisements in late nineteenth and early twentieth-century colonial India. The ethos of politeness, refinement and urban sociability of England was mapped onto the Indian culture through advertising campaigns. In the early nineteenth century, tea brands like Brook Bond and Lipton featured images of white European women drinking tea...

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