Technological advancements have altered news consumption among everyone. This study scrutinises online news habits, exploring digital preferences and influencing factors, especially among college students aged 18-21 years. The research employed a mixed-methods approach, incorporating quantitative surveys (including 272 students) with qualitative insights obtained from agreed-upon students for...

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Indian cinema is a term that refers to films made in India since time immemorial and has greatly influenced world cinema. Indian Cinema includes various regional languages and among them is Tamil cinema that produces films in the Tamil language with a very wide audience. It showcases varied and interesting patterns of visual culture. Film posters play a vital role in exhibiting these visual...

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This research looks at Rajasthani lok natyas through the lens of their narrative content. The two major natya forms- Khyals and Rammats are explicitly taken into consideration in this study. The research draws from live lok natya performances at local lok natya festivals, recordings of Khyal and Rammat performances available with private collectors or on the internet, and Rajasthani literature on...

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Art is the expression of thoughts and feelings, which inspires by the events around oneself, it takes support of various mediums to express ones feelings and emotions. The matriarchal nature of the society in ancient times gives stability to our thinking. The reason must have been that men would have been responsible for collecting the resources for living in the society and in their absence it...

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Design thinking and traditional craft practices, though seemingly distinct, share common elements of empathy, problem-solving, and iteration. This study explores the interdisciplinary collaboration between these two creative processes, using literature review, case studies, and expert interviews. Focusing on Rajasthani indigenous crafts, it examines how the integration of design thinking addresses...

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Advertising is a potent tool for shaping societal perspectives. India has witnessed a significant transition from traditional gender stereotypes to pro-female approach in advertising in recent years. These advertisements advocating gender equality possess the potential to capture consumers by emphasising the vital role of women across diverse life domains. While television commercials are...

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Chromotherapy, often known as colour therapy, has profound therapeutic, psychological, and spiritual implications that impact people's feelings, actions, and general well being. This article explores the complex interrelationship between colour and fashion, looking at its theoretical foundations, historical antecedents, and real-world applications. Chemotherapy has used colour to aid healing and...

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The nature of public space has changed over the time period. Its role evolved and developed as per the requirement, context, and culture of people. Public space development is an art of creating a connection between the city and people. A city without public spaces creates a city without culture and history. Public space directly contributes for socio, the economic and environmental development of...

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The purpose of this study is to describe the metaverse, its benefits, and the difficulties that Indian performing arts artists encounter. Following COVID 19, metaverse technology is booming as a result of generation Z's preference for digital and contactless platforms. It focused on the technology used and the expectations, advantages, and difficulties that performing arts performers confronted...

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A layer of patina gets acquired over surfaces with the passage of time and usage. The ever-expanding definition of patina has been discussed in fields like chemistry, philosophy and aesthetics. Intentional patina is a process employed by sculptors to alter the surface of their artworks artificially without the risk of material damage. This paper aims to take a deep dive into explaining the...

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