Growing was digital marketing prior to the pandemic. Digital marketing knowledge and awareness increased, but more slowly. Few large brands considered it essential or a way to reach a wider audience worldwide. Furthermore, because they had smaller marketing budgets, nontraditional startups were the first to experiment with digital marketing. The COVID-19 pandemic has had a significant impact...

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Financial statement analysis has played a crucial role in evaluating a company's potential for financial difficulties, such as its ability to repay debts. Initially, credit suppliers utilized financial statement analysis to assess the creditworthiness of borrowers. However, in today's landscape, financial statement analysis has become widespread, ...

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This study investigates the impact of variations in the USD/INR exchange rate on the tax burden of Indian IT enterprises from 2019 to 2023. Exchange rate fluctuations can affect tax obligations by influencing the conversion of overseas income and the efficacy of hedging tactics. The research conducted an analysis using correlation and regression techniques on data from ...

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Creating and promoting items according to their perceived or actual environmental sustainability is referred to as "green marketing." Two instances of green marketing involve highlighting the reduced emissions linked to a product's manufacturing process or using recycled materials in product packaging. Some companies might further position themselves as mindful ...

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An assortment of new support services has entered the market because of years of commercial technology use. One of the many services is e-payment, which enables payments via an electronic device without the need for actual cash. Global adequacy of electronic payment systems has varied; certain electronic payment systems are quite popular, while others are ...

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The article explores the intricate dynamics of language acquisition, highlighting the fact that learning a language is a skill-based endeavour rather than just a subject of knowledge. Language learning primarily relies on mastering the fundamental language abilities, encompassing speaking, listening, reading, and writing. The intimate interaction between active and passive abilities, which results...

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This study examines the economic relevance of Henry David Thoreau’s philosophy and his quest for a simplified lifestyle in the context of the 21st century. Amidst the complexities of a globalized economy and the relentless pursuit of growth, Thoreau's wisdom serves as a catalyst for a critical reflection on economic ideologies and their impact on society. The study explores the complex...

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The development of digital technology and communication has brought about rapid transformation in the field of literature. Books, articles, blog posts, tweets, and conferences, that constitute the digital humanities have grown exponentially in the 21st century. The emergence of the digital space has received a quick response from various literary genres, and in no exception, queer literature,...

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Digital Humanities (DH) has emerged as a transformative field that integrates computational methods with humanities disciplines, including the study of English literature. This paper explores the evolving landscape of Digital Humanities and its impact on English literature studies. Through a comprehensive literature review and analysis of case studies, it examines the various ways in which digital...

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French sociologist Pierre Bourdieu identifies that educational institutions are the places of social class reproduction. English is used as a weapon in producing disparity, and cultural capital also enforces social hierarchy and gives birth to inequality. A systematic cultural construct of students is needed to build culture as capital that minimizes social reproduction and promotes class...

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