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View Resource THE IMPACT OF FINTECH ON FINANCIAL INCLUSION: EXPANDING ACCESS TO FINANCIAL SERVICES

This research looks at how FinTech has changed financial inclusion in India, focusing on how it has improved access to loans, insurance, savings, and sending money back to family and friends abroad. Even though there have been big steps forward, problems like limited internet access, digital literacy, regulatory hurdles, and a lack of funds are slowing its growth. The study looks at...

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View Resource IMPACT OF THE COVID-19 PANDEMIC ON BANK LENDING: AN ANALYSIS OF RISK PERCEPTION AMONG BANK MANAGERS IN INDIA

With the onset of Covid 19 pandemic, the world experienced unprecedented disruptions in all aspects of life. It not only affected physical health but also affected economies of the world. In addition to impacts on physical health, it has also caused dramatic changes in the financial markets and institutions. A healthy banking system is crucial for the liquidity of the economy and the smooth ...

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View Resource OPTIMIZING PERFORMANCE: THE ROLE OF STRATEGIC HUMAN RESOURCE MANAGEMENT IN ENHANCING OPERATIONAL OUTCOMES WITHIN NGOS

The impact of Strategic Human Resource Management (SHRM) practices on the operational results of Non-Governmental Organizations (NGOs) is investigated in this research paper. Optimizing performance via strategic HR management practices is essential since NGOs have particular problems in resource allocation and human capital management. Using a sample ...

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View Resource SELECTION AND BENEFITS OF HUMAN RESOURCE INFORMATION SYSTEM (HRIS)

Human Resources Information System (HRIS) is essential for companies to manage their benefits plans and their employee information. Companies must use the Human Resources Information System (HRIS) to handle their employee data and benefit schemes. Benefits management technology is becoming a "need to have," not a "nice to have," as HR must handle a...

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View Resource A EXPLORATORY RESEARCH ON INFLUENCES OF INDIVIDUAL BEHAVIORAL FACTORS IN THE CONTEXT OF INDIVIDUAL INVESTOR DECISION MAKING PROCESS TOWARD EQUITY SECURITIES

The present research studies triesto attempt and explore the prominent area of investing which is related to determining the factors which have their impact on individual retail investors choices in equity securities which is based on the established principles since long in behavior finance. This is a field which has gain prominent significance over last past few years rather few decades. ...

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View Resource EVOLUTION OF DIGITAL PAYMENTS: A COMPARATIVE STUDY OF PRE- AND POST-COVID TRENDS IN HYBRID ENVIRONMENTS

In this era of rapid technological advancement, the use of digital payments is booming. It is one of the key measures being promoted by the government under the 'Digital India' campaign to move toward a cashless economy. Digital payments are made through online platforms using electronic media, eliminating the need for physical cash, and enabling people to handle transactions ...

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View Resource THE ROLE OF SOCIAL MEDIA MARKETING IN THE HYBRID BUSINESS MODEL: STRATEGIES FOR SUCCESS

Businesses of all sizes may efficiently contact prospects and consumers with social media marketing. Brands may be found, learned about, followed, and purchased from on social media; if your company isn't present on sites like Facebook, Instagram, and LinkedIn, you're losing out! Excellent social media marketing may boost your company's performance tremendously,...

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View Resource RBI'S INTEREST RATE HIKES AND INFLATION CONTROL: ANALYZING THE REPO RATE MOVEMENTS FROM 2022 TO 2023

Unlike the usual, this April 2023, The Reserve Bank of India kept its repo rate at 6.5 %, this was right after making six hikes at a stretch, resisting market projections for a 25-basis point rate hike. The effect of the recent financial turbulence was closely monitored by the body. It was stated by policymakers that they were still focused on accommodation withdrawal, thus more tightening was...

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View Resource GST IMPLEMENTATION AND COMPLIANCE CHALLENGES FOR MSMES: A POST-REFORM ANALYSIS

With the inception of GST, one of the largest indirect tax regimes of India, many things fell into place. It was one of the long-awaited opportunities which simplified the tax system in India. An initiative by the Government of India which removed all the trade barriers between the states. Now, the states can easily and freely trade without paying multiple taxes at ...

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View Resource EXAMINING TAGLINE EFFICACY IN FMCG BRAND AWARENESS AND RECALL

This research paper examines the efficacy of taglines in enhancing brand awareness and recall within the fast-moving consumer goods (FMCG) sector in India. Utilizing a quantitative approach, a structured questionnaire was administered to a sample of 265 respondents, aiming to gather insights into consumer perceptions regarding the impact of taglines on their ability to recognize ...

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