PurposeThis paper explores the intersection of Industry 5.0 (IR 5.0) and employer branding, with a specific focus on how organizations can leverage IR 5.0 principles to attract, engage, and retain Generation Z (Gen Z) talent. The study aims to provide insights into how the human-centric and sustainability-focused aspects of IR 5.0 reshape employer branding strategies,...

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The integration of technology into education has offered significant benefits, especially for students with learning disabilities. This study examines the effects of technology-enabled teaching strategies on the learning experiences of students with disabilities and looks at how educators, parents, and special education specialists view these strategies' efficacy. 200 participants in...

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Purpose: This research study investigates the antecedents of social media influencer marketing. These antecedents were found and perceived to impact consumer behavior within Pune City. In particular, the research focuses on understanding the role of key factors such as trust & credibility, consumer connect & engagement, and social circle influence, the...

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The integration of technology into education has offered significant benefits, especially for students with learning disabilities. This study examines the effects of technology-enabled teaching strategies on the learning experiences of students with disabilities and looks at how educators, parents, and special education specialists view these strategies' efficacy. 200 participants in...

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This study explores consumer awareness and perceptions of digital marketing strategies employed by hospitals, focusing on social media presence, email newsletters, online advertisements, and their impact on understanding hospital services. As hospitals increasingly turn to digital platforms to reach patients, understanding consumer responses to these...

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An increasing number of customers are applying for personal loans for their purchases. Personal loans help the consumer to meet any shortfall they experience in buying a needful item. fulfill their needs consumer apply for loans. As many loan application increases, day by day, bank needs to detect and analyze which customer is eligible for a personal loan. The term...

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In order to develop a complete advertising strategy that more effectively engages, communicates, markets, and sells to consumers in a world where technology continues to evolve, hybrid marketing combines traditional and digital marketing approaches. The organization needs to have a hybrid overall marketing plan from a strategic point of view. This essentially means that while ...

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In order to develop a complete advertising strategy that more effectively engages, communicates, markets, and sells to consumers in a world where technology continues to evolve, hybrid marketing combines traditional and digital marketing approaches. The organization needs to have a hybrid overall marketing plan from a strategic point of view. This essentially means that while ...

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COVID-19 pandemic was truly the striking booster for the surgical empowerment of Digital era and marketing. It revolutionized and transformed the B2B to B2C era. Although the awareness of Digital Marketing was buzzing in air before COVID-19, the visibility was certainly low. Few Top-rated brand corporates were progressively alert about its ...

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November 7, 2021 announced the end of India's famous five-year demonetization operation. To assess how effective it is, the authors examined both the macro and micro effects. This research was done using secondary data from a poll of 120 regular men and women as well as data provided by the Reserve Bank of India. The survey's findings indicate that there is agreement ...

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