Women are an integral part of every economy. A nation’s growth also depends on the overall growth and development of women. The Government of India together with the State Governments is trying to empower the women through various schemes so that they become economically independent. These schemes have played very important role in reducing the vulnerability of poor...

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This paper examines IRDAI’s regulatory sandbox for Fintech startups. We will begin with understanding the concepts of Fintech, IRDAI and its regulatory sandbox. Further understanding the IRDAI’s regulatory sandbox in detail and how does it work. Deep analysis of regulatory sandbox and its how does it impact startups. Different real life case studies and sandbox’s comparison...

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This research explores the impact of background music on consumer perceptions and buying behavior in retail settings, aiming to uncover its strategic implications for store management. A quantitative approach was adopted, surveying 288 retail shoppers to gauge their perceptions and behaviors in response to background music. Findings indicate a strong positive ...

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Companies spend a lot of money on digital relationships with potential customers. In the modern world, digital marketing has become an important part of companies' marketing plans. It is an effective tool that enables companies to successfully convey their brand message to a large audience. Digital marketing has significantly changed consumer behavior.This study focus on...

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The effect of online retargeting adverts on customers' buying decisions is examined in this study article. A mixed-methods research approach was used, incorporating the collection of both quantitative and qualitative data. 500 web users who were exposed to retargeting adverts made up the sample. According to the data, there is a link between seeing retargeting advertising...

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This research paper investigates the impact of fringe benefits and remuneration on employee engagement within organizational settings. Analyzed quantitatively, the Likert-scale-based questionnaire responses of 255 employees were assessed to determine the impact of these factors on employee engagement. The findings reveal a significant...

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This research paper investigates the role of Artificial Intelligence (AI) in financial management, focusing on finance managers' perceptions and attitudes towards its application. Utilizing a quantitative research methodology, the study explores AI's impact on various facets of financial decision-making processes, risk management, and alignment with ...

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This research paper investigates the pivotal role of Augmented Reality (AR) and Virtual Reality (VR) in revolutionizing customer engagement strategies. Through a quantitative methodology involving 321 managerial participants, the study scrutinizes the impact of AR and VR technologies on customer interactions, perceptions, and brand engagement. Findings reveal that both AR and VR ...

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The capacity of artificial intelligence to swiftly evaluate massive amounts of information and implement high-frequency trades (HFT) has made AI a valuable tool for human operators. The most important studies that use innovative techniques to predict patterns of financial assets are analysed in this article, along with an assessment of their usefulness and potential ...

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This research paper investigates the transformative influence of the Internet of Things (IoT) on digital marketing strategies. Through a comprehensive survey, the study explores the role of IoT in enhancing the effectiveness of digital marketing initiatives, personalizing marketing campaigns, increasing customer engagement, improving understanding ...

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