This research explores the efficacy of fundamental analysis in achieving superior returns compared to passive investment strategies in India. By examining mutual funds’ performance data (2018-2023), key metrics such as Sharpe Ratio, Jensen’s Alpha, and Average Annual Return were analyzed for active and passive portfolios. Case studies of selected funds highlighted the potential of active...

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Sustainable fashion apparel offers significant potential to reduce clothing waste, which is directly linked to societal health. This study explores consumer purchase behavior toward sustainable fashion apparel made from recycled materials. Supporting clothing recycling programs is crucial, and the success of these initiatives depends on consumer demand for recycled apparel. By examining consumer...

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The main objective is to study the various behavioral biases which are going to impact on the women micro entrepreneur investment decision. On respect of that mainly we are study the six main behavioral biases which include the Overconfidence Bias, Heuristic Bias, Availability Bias, Optimisms Bias, Loss Aversion Bias, Disposition Effect. For studying this research topic we are also analyze some...

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Rural Self Employment Training Institutes (RSETIs) play an important role in developing entrepreneurship and self-employment prospects for rural youth in Maharashtra. This study aims to determine the major variables that impact the success of RSETIs by looking at training efficacy, financial support, infrastructure, mentoring, and post-training employment outcomes. With 230 participants, including...

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This research explores what drives India’s IT exports, focusing on how exchange rates, economic growth, and interest rates play a role. Using data from 2012 to 2022, daily fluctuations in the Indian rupee-to-dollar exchange rate were averaged annually to capture trends, while yearly IT export figures (in ₹ crore), GDP changes, and interest rates were sourced from official reports. Over the...

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India's energy sector is undergoing a significant transformation, with an increasing share of renewables aimed at achieving a target of 175 gigawatts by 2022. However, one of the main challenges is securing adequate financing, particularly given limited budgetary resources and difficulties in attracting private investment. This paper examines the financial hurdles faced in mobilizing capital for...

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This study makes a significant contribution to the fields of brand loyalty and Generation Y (often referred to as Millennials) by investigating strategies to influence loyalty behaviours within this demographic group. Generation Y presents a unique challenge for marketers due to their substantial presence in the market and their tendency to exhibit lower levels of brand loyalty compared to...

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In the digital era, influencer marketing has emerged as an important strategy for influencing brand reputation. As social media platforms become hubs for consumer connection, businesses are increasingly collaborating with influencers to foster trust, authenticity, and loyalty among their audiences. The purpose of this research is to assess the impact of influencer marketing on brand reputation...

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In order to better understand how various industries and company sizes are affected by this shift, this research examines the link between the adoption of FinTech solutions and corporate financial growth. The purpose of the study is to ascertain whether or not FinTech adoption has a substantial impact on financial performance and whether or not adoption rates vary noticeably across industries...

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By bringing business objectives into line with societal demands, social innovation and corporate social responsibility (CSR) have emerged as key forces behind sustainable development. This research paper discuss how innovative social strategies and corporate social obligation efforts can also enhance enterprise strategies. The research investigates the relationship between social innovation and...

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