The debacle of conventional broadcast media, in spanning and drawing the local communities has stimulated the mandate of Community Broadcasting. Through the times, communal media has risen as a feasible alternative option to the conventional and recognized media. A highly sought-after kind of civic broadcasting is the ‘Community Radio’, and it is fervently utilized and functioned in a community,...
Hindi cinema, with its immense popularity and pan-India reach has long been recognized as an influential socio-cultural force in the country. Through propagation of enduring stereotypes in films, it contributes to shaping and reinforcing the attitudes and perceptions of audiences regarding gender roles, communities, professions and societal values. This study aimed to examine the impact of...
Advertising is a potent tool for shaping societal perspectives. India has witnessed a significant transition from traditional gender stereotypes to pro-female approach in advertising in recent years. These advertisements advocating gender equality possess the potential to capture consumers by emphasising the vital role of women across diverse life domains.
While television commercials are...
Indian cinema is a term that refers to films made in India since time immemorial and has greatly influenced world cinema. Indian Cinema includes various regional languages and among them is Tamil cinema that produces films in the Tamil language with a very wide audience. It showcases varied and interesting patterns of visual culture. Film posters play a vital role in exhibiting these visual...
Technological advancements have altered news consumption among everyone. This study scrutinises online news habits, exploring digital preferences and influencing factors, especially among college students aged 18-21 years. The research employed a mixed-methods approach, incorporating quantitative surveys (including 272 students) with qualitative insights obtained from agreed-upon students for...
Create a Login