Campaign songs have long been utilized to communicate political parties’ ideas and promote unity, particularly in the political landscape of Tamil Nadu. However, recent election campaigns have leveraged advancements in technology and innovative multimedia marketing techniques, giving campaign songs a distinct significance for shaping public opinion and swaying voters. This study examines the...
Costumes which are the distinctive style of dressing is one of the many tools the film director has to tell the story in films. Costumes can communicate the details of a character’s personality to the audience and facilitate actors transform into new and believable personalities on the screen Brownie & Graydon (2016). Costumes give a visual impact on the film audience and more than just dressing...
The study explores the representation of modern masculinity in three select Bollywood films starring Ayushmann Khurrana: Chandigarh Kare Aashiqui, Vicky Donor, and Dream Girl. The study examines how masculinity is portrayed in these films with a primary focus on the idea of hegemonic masculinity. The study makes use of qualitative research techniques to pinpoint important issues surrounding...
This study aims to explore the concept of transmedia storytelling in Hindi cinema, specifically in the film Ra.One (Anubhav Sinha) and the Dhoom series. Transmedia storytelling is the practice of telling a story across multiple media platforms, and it has become increasingly popular in today's culture due to technological advancement. These films were chosen for analysis because of their...
The objective of image colorization is to add color to a monochrome input picture to generate a colorful outcome, which is a classic and essential issue in visual effects. In cinema, color has a significant role in on various levels. But it was not the fundamental component of cinema. Although color was added in film later, but for a long time people were used to watching movies on their black and...
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