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View Resource IMPACT OF ONLINE GAMING ADDICTION ON SOCIAL ISOLATION AMONG FIRST-YEAR SATHYABAMA UNDERGRADUATE STUDENTS: A STUDY

Online gaming addiction has become a growing concern in recent years due to the increasing popularity of online games and the easy access to them via the internet. This phenomenon can lead to significant changes in an individual's behavior, as they prioritize playing games over other activities and responsibilities. The excessive and prolonged use of online games can result in physical, social,...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource REPRESENTATION OF THE CHOLA DYNASTY IN THE FILM AAYIRATHIL ORUVAN (2010) – A SEMIOTIC APPROACH

The research is on the film Aayirathil Oruvan (2010) directed by Selavaraghavan. It is inspired loosely by the historical decline of the Tamil Chola dynasty and the rise of the Tamil Pandya dynasty. The Concept of the movie is an archaeologist goes missing when he went to search for the existence of the Chola dynasty, a team of officials are formed and go on a journey to find him where they cross...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource ANALYSIS OF ALCOHOL, TOBACCO, AND DRUG CONSUMPTION SCENES IN THE TAMIL FILM 'VIKRAM' BY PSYCHOANALYTIC FILM THEORY

Psychoanalytic film theory, developed by Sigmund Freud, posits that viewers take on the perspectives of onscreen characters. The film appeals to the 'Id,' the unconscious part of the mind that seeks pleasure, by suggesting that it would be good to acquire and then resolutely repress any desires the audience might have. The 'Ego' of the conscious mind is the conduit through which the subconscious...

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https://www.granthaalayahpublication.org/Arts-Journal/ShodhK...
View Resource TO ASSESS THE LEVEL OF SATISFACTION OF BUYERS IN THE REAL ESTATE SECTOR

The interpretation of customer satisfaction is a complex task due to its subjective nature, which is contingent upon the individual preferences and experiences of each customer. The Real Estate industry presents a heightened level of complexity as there exist numerous factors that contribute to the determination of customer satisfaction. Customer satisfaction is closely linked to the perception of...

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View Resource SOCIAL MEDIA LITERACY AND FAKE NEWS ACUMEN: A STUDY ON THE LOCUS OF YOUTH IN COIMBATORE CITY

Many studies have questioned to what degree of higher media literacy can help fight the flow of misinformation in social media. How can social media literacy help to fight against misinformation and maintain digital hygiene? Conventional media literacy is the ability to distinguish fact from opinion, and to comprehend how media can be used to influence people. Facts are truthful reports of when,...

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